"The Fresh Coast began as a loosely based coalition defined by freestyle and lyrical supremacy and a high standard for hip-hop on America’s West Coast, particularly California. The name was inspired by the phrase commonly referred to in the late 80s/early 90s Good Life/Freestyle Fellowship-era of Project Blowed, as well as the boom bap movement of Oakland, CA in the early 90s. It was homage to the stylistically-driven and innovative rhythmic foundation originated by the trailblazing coastal forefathers of this new artistic resurgence. The laid back vibe juxtaposed with the high risk and fast paced energy that define the Pacific region is ubiquitous throughout this movement. Overall excellence in everything from song craftsmanship to battle dominance begins with some of the hungriest most dedicated emcees in the world. These emcees were all brought together by a desire to prove their prowess on the emcee battle circuit, and would later attain extreme notoriety and accolades in the realm of rhyme fighting. This is the Fresh Coast."
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Here is the first video from Jax circa 99-2000. RIP Big Homie!